Choon Hong is a Licensed Financial Planning Practitioner and Adviser. He obtained his Financial Planner Representative License from Securities Commission and Financial Adviser Representative license from Bank Negara. He is the Head of Advisory in 8VI FIN Malaysia Sdn Bhd.

Currently, he serves as a committee of FPAM (Financial Planning Association of Malaysia) Melaka Chapter and also a proud holder of few international and local recognized professional certifications namely CFP (Certified Financial Planner), IFP (Islamic Financial Planner) and AEPP (Associate Estate Planning Practitioner). Under the CFP certification course education provider (Max Wealth Education Sdn Bhd), Choon Hong conducts classes on CFP certification course as a trainer.

Choon Hong gives comprehensive financial advice and sound knowledge to individuals and families on various aspect of financial planning ranging from money management, investment, risk management, retirement planning, estate planning and business continuation.